For The Wooden Paddle, a cozy and contemporary pizzeria and grill, I created a typographic logo concept that reflects the brand’s warm, rustic character. Inspired by traditional wood-fired ovens and hand-crafted cooking, the design features rugged serif typography with subtle texture—evoking the grain of natural wood and the authenticity of artisanal fare.

The overall aesthetic balances simplicity with charm, creating a strong, memorable brand mark that feels at home on a pizza box, storefront signage, or a craft beer label.

Design Goals:
— Communicate warmth, craftsmanship, and a rustic-modern vibe
— Use typography to evoke handmade quality
— Ensure versatility across digital and print applications

This logo captures the spirit of shared meals, smoky flavors, and the satisfying crunch of a wood-fired crust—all stirred to life by The Wooden Paddle.