To support the launch of Wave2Pro, a next-gen evolution of Prudential Lighting’s iconic Wave2 linear fixture, I developed a multi-platform marketing campaign that spotlighted its enhanced performance, upgraded aesthetics, and architectural appeal. The goal was to generate excitement among specifiers, architects, and lighting designers while reinforcing the fixture’s trusted legacy and new capabilities.

Creative Approach:
Building on the original Wave2’s reputation, the campaign positioned Wave2Pro as “the evolution of a classic”—pairing bold messaging with clean visuals and technical clarity. I created a cohesive visual system using wave-like motion graphics, architectural photography, and sleek typography to reflect the fixture’s sculptural form and advanced engineering.

Key Assets Created:

• Email Campaign Series: Launch announcement, product highlights, application inspiration, and specifier tools
• Social Media Content: Static posts, Instagram stories, and launch countdowns
• Digital Collateral: Web banners, digital brochures, and content for the product landing page

Outcome:
The campaign successfully reintroduced a fan favorite with a fresh, future-forward look—generating strong engagement across platforms and equipping the sales team with clear, visually compelling assets to support the rollout.