Project Overview:
To support the rollout of Prudential Lighting’s new QuickShip Program—offering faster lead times on select best-selling fixtures—I developed a clear, concise campaign that announced the program, educated internal teams, and empowered agents with easy-to-share assets.

Key Deliverables:

• Email Campaign Series: Launch announcement, fixture lineup, lead-time breakdown, and how-to-order

• Internal Launch Presentation: High-level overview of the program, qualifying products, lead-time commitments, and sales talking points

• Messaging Toolkit: Email copy, headers, and graphic templates for agents to share with their networks

Outcome:
The campaign helped demystify the QuickShip process, build excitement, and reinforce Prudential’s commitment to delivering high-quality fixtures—faster. The clean presentation and streamlined content gave both internal and external teams the clarity they needed to hit the ground running.