As part of Prudential Lighting’s ongoing commitment to sustainability, I led the concept and execution of a comprehensive campaign highlighting the brand’s environmentally conscious practices, certifications, and product innovations.

This campaign aimed to educate specifiers, partners, and internal teams about Prudential’s sustainability story—from Declare labels and Red List Free products to Made-in-USA manufacturing and energy-efficient lighting solutions.

Scope of Work:
• Developed campaign messaging and creative concept
• Designed a dedicated landing page highlighting key sustainability certifications and initiatives
• Created engaging email marketing, social content, and web banners

The result was a cohesive, accessible campaign that reinforced Prudential’s position as a responsible manufacturer—and made sustainability not only a technical asset but a powerful brand differentiator.