Logo Design | Brand Identity

For One x One Outdoor Apparel, I crafted a rugged, typographic logo that captures the spirit of the outdoors—raw, honest, and enduring. The design blends hand-hewn letterforms with a rustic, weathered aesthetic, evoking the textures of worn trail signs and well-loved gear. Built for a brand rooted in resilience and connection to nature, this mark speaks to adventure one step at a time.

Scope: Logo design, typography-driven branding, outdoor brand identity
Approach: Custom typography, rustic finish, nature-inspired design