Project Overview:
To announce the new Stem Mount option for the Gaze Series, I created a focused marketing campaign that introduced the feature as a seamless extension of the sleek, sculptural line. The goal was to highlight this added flexibility without overshadowing the Gaze Series’ signature minimalist appeal.

Key Deliverables:

• Email Blast: “Now Available: Stem Mount for Gaze Series” with feature highlights and spec links
• Social Media Content: Visuals showcasing stem-mounted applications
• Website Updates: Series page copy refresh and graphic callout for the new mount option

Outcome:
The campaign delivered a clear, stylish message that resonated with both designers and specifiers—reinforcing the Gaze Series as a flexible, future-ready solution for a range of applications.